Diamond Vogel

MILWAUKEE (December 16, 2025) – Diamond Vogel, a family-owned and operated manufacturer of high-quality paints and coatings, announces the sale of certain architectural paint store locations, primarily in Minnesota and adjacent states, to Hirshfield’s, Inc. (“Hirshfield’s”). Grace Matthews advised Diamond Vogel on the transaction.

Diamond Vogel is implementing a strategic transformation in its approach to the architectural coatings market. As part of this shift, the company is divesting its company-owned retail stores that primarily serve painting contractors, homeowners, and maintenance professionals. 

Hirshfield’s has agreed to acquire Diamond Vogel’s architectural paint business across 11 locations in Minnesota and adjacent states. 

“We’re excited to partner with Hirshfield’s as an ongoing coatings supplier,” said Jeff Powell, CEO of Diamond Vogel. “Aligned with our strategy to focus our efforts on paint manufacturing, we recognized the need to reinvest in our core capabilities rather than retail operations. Hirshfield’s provides a good home for our architectural stores, especially our customers and employees.  Hirshfield’s will continue to offer our premium architectural paints and coatings to the market.”

ABOUT DIAMOND VOGEL
Diamond Vogel is a manufacturer of high-quality paint and coatings based in Orange City, Iowa. Founded in 1926, Diamond Vogel provides coating solutions to the architectural, industrial, farm and home, wood finishes, toll manufacturing, aerosol, and traffic markets. For more information about Diamond Vogel, visit https://www.diamondvogel.com/home/. 

ABOUT HIRSHFIELD’S
Hirshfield’s is a Minnesota-based, fourth-generation, family owned company. The company has been selling paint since the late 1800′s, and has been making paint right here in Minneapolis since 1982. Hirshfield’s Paint Manufacturing is now the largest manufacturer of trade sales paint in Minnesota. The facility also produces paints, stains and specialty finishes and coatings. For more information, visit https://www.hirshfields.com/.

ABOUT GRACE MATTHEWS
Grace Matthews, Inc., a Milwaukee-based investment bank, provides merger, acquisition, and corporate finance advisory services to private and public companies across the chemical and material science value chain. Over the past 25 years, Grace Matthews has successfully completed over 150 transactions on behalf of private, middle-market companies, private equity firms, and large multi-national corporations. For more detailed information on Grace Matthews, visit www.gracematthews.com.